Jonny Mayes
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Education UK

A branding campaign for Education UK. The brief was to create a new identity to promote Education UK to international students. Based on research of numerous famous alumni, our idea saw the logo as a "hallmark of success". Students are to look to the brand as something they want to achieve and have in their CV, therefore a mark of approval style was created for the logo. The campaign includes a website and an app.

Collaborative project with Joel Dodd

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It was found that the main incentives for foreign students to study in the UK were to be employable. This factor was presented in a poster campaign using Education UK branded money, awards and a CV.

It was found that the main incentives for foreign students to study in the UK were to be employable. This factor was presented in a poster campaign using Education UK branded money, awards and a CV.

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The app & the website held important information and incentives such as profile pages of past foreign alumni who have achieved success after gaining a British education.

The app & the website held important information and incentives such as profile pages of past foreign alumni who have achieved success after gaining a British education.

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